INTRACLASS # 21

TOPIC: E-Business today.

OBJECTIVE: Analyze the current situation of electronic businesses and their trends to generate valuable ideas for tourism entrepreneurship.

DEVELOPMENT

STRATEGIES.-

- Analysis process: threats, oportunities and what resources count.

- Sustainable competitive advantage that generates extraordinary returns.

OPERATIONAL STRATEGIES: Responsibilities of the plant.

FUNCTIONS: Responsibilities of chiefs of main activities.

BUSINESS: Responsibilities of managers at the business level.

COORPORATIVES: Responsibilities of administrators at a corporate level.

Essential principles of E business.-

1. Know the customer.

2. Multi-channel interaction with the client.

3. Customize the customer experience.

4. Optimize the value of each client.

5. Focus on 100% customer satisfaction.

6. Global e-business architecture, focused on the client.

7. Extend the ecosystem.

8. Organizational culture on the excellence of e-business.

RESULT

Understanding of the 8 essential principles of e-business for a successful e-business strategy.