INTRACLASS #9
Topic: Consumer psychology. Objective : Analyze the behavior of the consumer before a sale or demonstration of a product. DEVELOPMENT Types of Motivation - Intrinsic: arises within the subject. - Extrinsic: it is stimulated from the outside. - Reasons learned: acquired by influence. - Motives not learned: hunger, thirst, rest. - Combined reasons: need for contact welfare. Personal Influences - Motivations. - Beliefs. - Personality Social Influences - Culture. - Sociodemographic profile. - Social class. - Reference groups. RESULT Application of consumer motivations in e-business strategies for an organization.