INTRACLASS #9

Topic: Consumer psychology.

Objective: Analyze the behavior of the consumer before a sale or demonstration of a product.

DEVELOPMENT

Types of Motivation - Intrinsic: arises within the subject.- Extrinsic: it is stimulated from the outside.- Reasons learned: acquired by influence.- Motives not learned: hunger, thirst, rest.- Combined reasons: need for contact welfare.           Personal Influences - Motivations.- Beliefs.- Personality Social Influences - Culture.- Sociodemographic profile.- Social class.- Reference groups.

RESULT

Application of consumer motivations in e-business strategies for an organization.